Sunday, 29 April 2012

Specialty Box Office: ?Bernie? Bows Hot; Others Not So Much; Holdovers OK

Millennium Entertainment scored one of the highest limited release debuts of 2012 in terms of per screen average over the weekend with director Richard Linklater’s latest feature. Starring Jack Black, Matthew McConaughey and Shirley MacLaine, Bernie bowed with a spectacular $30K average from three locations in New York, Los Angeles and Austin in the final weekend of April. Bernie‘s initial triumph comes as the overall box office plummeted over the weekend. Millennium was naturally enthused, gushing that the right combination of marketing, publicity and audience approval worked in the film’s favor. “Word of mouth is our friend here, which is the best friend you can have in the movie business,” Millennium’s Andy Gruenberg told Deadline this morning. “Almost dollar for dollar, New York, Austin and LA were identical. This is an American picture that is an audience pleaser. It’s one of a kind. Jack Black did a tremendous amount of publicity.” The distributor will open Bernie in additional cities in Texas and expand its presence in NYC and L.A. next weekend. The feature, which opened last year’s Los Angeles Film Festival, will jump into the top 20 markets May 18th. Magnolia Pictures opened crime thriller Headhunters at four theaters, grossing a decent $45K ($11,250 average) while Kino Lorber debuted two films, Elles and Whores’ Glory with more modest results. Elles averaged $4,880 from five locations and Whores’ Glory scraped by with $4,800 from two locations. Fox Searchlight’s ... Read More »


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