''I Am Good At Creating Brands''
Houston rapper Chamillionaire explained his preference or independence as an artist in a recent interview. He says that he has chosen to distribute his music via his own website after being affiliated with a major label up until he severed ties with Universal in 2011.
“I came from independence and I feel like I worked my way to get everything that I have accomplished in my life, so I don’t look at life ‘you are a big star and you only have to do a little to be successful,’” Chamillionaire told AllHipHop. “I believe there is a lot that you have to do to be successful no matter who you are, you know? I am good at creating brands like ‘Mixtape Messiah’ and ‘Major Pain,’ all kinds of stuff that I have put out through the streets of Texas and the South.”
His EP "Ammunition" is his first new official release since 2007's Ultimate Victory, due to ongoing disputes with Universal.
“I wanted to create something new since its been a while since I put something out, so I created this Ammunition brand, and was like alright I’m going to start doing some stuff out on real beats now,” Chamillionaire said. “I have been working on the album [Poison] for the past two or three years, but I didn’t want to put it out yet because I feel like I need to get myself to a certain point.”