Tuesday, 3 July 2012
?Spider-Man? Does Amazing $7.5M Midnights
TUESDAY 9 AM: I’ve just learned that Sony Pictures’�The Amazing Spider-Man opened with $7.5 million in midnight showings from�3,150 theaters, which is the same result as such blockbuster films as�Iron Man 2,�Pirates Of The Caribbean 2, and even Spider-Man 3 (playing in only 3,031 venues). “We’re right up there with big boys, giving�us a great hand-off,” a Sony executive�tells me. There have been concerns over this rebooted franchise just 10 years after the original because of what rival studos have characterized as flat tracking even though this is Marvel’s most popular character. But its early international�box office�has been stellar and so is this U.S./Canada debut.�Last weekend The Amazing Spider-Man opened foreign with $50.2M, which was bigger than Marvel’s The Avengers in some of its 13 markets.�It swept the�Asian box office this weekend as the much-anticipated actioner opened early in a handful of international territories.