Wednesday, 4 July 2012

?Amazing Spider-Man? Shatters Tuesday Opening Box Office Record With $35M

post thumbnail TUESDAY 11 PM, 3RD UPDATE: More fireworks at the North American box office on the eve of U.S. Independence Day. My sources say Sony Pictures’ superhero reboot��The Amazing Spider-Man opened with $35M (though some rival studios put the number in the neighborhood of $32M tonight). It easily sets a new domestic record for a Tuesday opening – helped by its 3D premium pricing – and is ahead of the original 2D Transformers ($27.8M) that debuted on Tuesday July 3rd, 2007.�”That is one huge number,” a Sony exec gushed to me tonight. “Unbelievable start to what should be a very exciting 6 days.” TUESDAY 10 PM, 2ND UPDATE: No grosses yet. But I’m told Sony’s The Amazing Spider-Man received�an ‘A-’ Cinemascore from audiences (an ‘A’ from under age 18 moviegoers) which should spur good word of mouth. TUESDAY 6 PM UPDATE: Usually if a movie is opening well in 4,318 North American theaters, the Hollywood studio wants to shout the results. For some reason Sony Pictures today is “trying to keep a lid” on the North American grosses for its 3D�The Amazing Spider-Man,�in the words of one exec to me. “At the end of the matinees we still have an incredible story to tell, especially knowing its a Tuesday night and not a�Friday night. But the numbers don’t ... Read More »


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