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Wednesday, 14 March 2012
Fox To Promote Home Video Sales With Shopping Mall And Smartphone Initiatives
EXCLUSIVE: Shoppers at malls owned by Taubman Centers will see something unusual beginning Wednesday. As part of an exclusive one-year partnership with Twentieth Century Fox Home Entertainment, the malls will have a wall with cover art and QR codes for many the studio’s home videos. People who want to buy�the movie�or TV show can download a smartphone app called Fox Movie Mall, available for both iPhones and Android devices. It will enable them to�scan an image and go directly to a Web site�to complete the purchase for a DVD or Blu-ray disc shipped free to their home. The studio will offer discounts and goodies such as games, trailers, and additional clips for people who use the app. Fox expects to reach as many as 60M people over the next four months with the mall wallscapes. As part of the deal with Taubman, Fox�also will set up� lounges in several malls that will have TVs featuring�the studio’s family-friendly films.�Fox will be making a big push for Alvin And The Chipmunks: Chipwrecked, scheduled for a March 27 video release. Other videos that will be part of the mall sales effort include X-Men: First Class, Alien, Rise Of The Planet Of The Apes, Sons Of Anarchy, Rio, Gulliver’s Travels, and Diary Of A Wimpy Kid: Rodrick�Rules.�Taubman malls that will have the Fox wallscapes include Beverly Center (Los Angeles), Dophin Mall (Miami), Fairlane Town Center (Dearborn, Mich.), Fair Oaks Mall ... Read More »
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