''BET Wouldn't Play the Record...''
Obie Trice discussed his acrimonious split from Interscope and Shady Records, as the Detroit-based rapper preps his upcoming third solo album, Bottoms Up, for release. Trice spoke openly with GlobalGrind about the career setbacks and how they have affected his working relationship with associate Eminem.
"It was just issues with me," explained Obie, regarding the label split. "I missed the Big Boy show out there in LA. And Jimmy [Iovine] had a real problem with that, but it wasn’t just that, though. I was younger, so things were happening that were different."
"I had the Akon single out. MTV wouldn’t play the record because they had the 'Snitch' campaign going on, and things of that sort. And BET wouldn’t play the record because Eminem missed the BET Awards three years in a row," he added. "Just a lot of backlash we caught that didn’t have anything to do with us, and we thought things should change about that, that they should have worked the record even harder. There were just a lot of things going on, But shout out to Jimmy Iovine: he gave me an opportunity." Additionally, Trice, who maintains a working and personal relationship with Eminem, wasn't shy to express his belief that he bested his mentor on numerous occasions. "I body him all the time! I feel like every song we did I bodied him. That's how I feel! That's how I go into records."