One basic characteristic of journalism is this: its content is not bought and paid for and directed by an advertiser. It might be vapid. It might be poorly written. It might be damn near worthless. But it's not an advertisement.
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Source: http://feeds.gawker.com/~r/gawker/full/~3/V-_LuZ-c6cs/the-shady-marketing-scheme-thats-buying-off-your-favorite-bloggers
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