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The final Sunday of the broadcast season featured a mix of season finales and specials. The specials won over as ABC’s coverage of the 2012 Billboard Awards (2.7/7 in 18-49, 7.4 million total viewers) led the network to a nightly demo victory and CBS’ latest
Jesse Stone movie,
Benefit Of The Doubt (1.2/3, 12.8 million), drove CBS to a total viewer win. Both specials were down from last year’s installments — the Billboard Awards were down 10% in the demo,
Jesse Stone down 8%. The biggest year-to-year decline belonged to NBC’s
Celebrity Apprentice, whose season finale (2.2/6) was down 27% from the 2011 closer to rank as the celebrity franchise’s lowest-rated finale ever. On the bright side, it was
Celebrity Apprentice‘s highest 18-49 rating in five weeks. Fox’s animated series also had their season finales last night:�
The Cleveland Show (1.3/4) was flat with last week,
The Simpsons (2.1/7) was up 11% with a guest turn by Lady Gaga,
Bob’s Burgers (1.7/5) was down 6%, while the hourlong finale of
Family Guy (2.5/6) was up 4%. All four season enders were down from last May’s finales.
Source: http://www.deadline.com/2012/05/ratings-rat-race-billboard-awards-jesse-stone-all-season-finales-down-from-2011/
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