Kid Cudi Partners With Surface to Air for 'Mr. Rager' Short

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Kid Cudi has partnered with clothing brand Surface to Air, to release a short film for his song 'Mr. Rager,' which appeared on his 2010 album 'Man on the Moon II: The Legend of Mr. Rager.'

Clocking in at almost seven minutes, the Jeremie Rozan-directed clip depicts Cudi battling some fashion-forward goons to promote Surface to Air's new jacket line, along with a cameo appearance from G.O.O.D. Music boss Kanye West.

The short begins with a view of a city at night, where a brown-and-red leather jacketed Cudi mysteriously breaks into a dark building, and engages in a full-scale assault of a crew of torch-bearing shadows, who are revealed to be wearing the same Surface to Air gear, along with their face tattoos, sledge hammers and assorted weaponry. Cudi judo chops, pushes and punches his way through the crowd of mysterious fashionistas, to the tune of 'Mr. Rager,' but ultimately finds himself dealt a death blow -- from himself -- before ultimately returning to reality on his therapist's couch.

Source: http://www.theboombox.com/2011/09/08/kid-cudi-partners-with-surface-to-air-for-mr-rager-short/

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