Dallas Austin Sheds Light on Beat Thang, New Artist + More

Filed under: Hip-Hop, Hip-Hop News, Exclusive

Jason LaVeris, FilmMagic

Dallas Austin is sagacious. The esteemed songwriter-producer knows what works and what doesn't when it comes to his music business. Just look at his track record, creating magic in the studio for the likes of TLC ('Creep'), Michael Jackson ('Wanna Be Where You Are (Remix)') and Gwen Stefani ('Cool'), among others. Hits like the aforementioned aren't made without dripping a little bit of blood, sweat and tears in the studio.

The 40-year-old Atlanta native, who hasn't had his name splashed across headlines for bad behavior as of late, has kept out of the spotlight for good reason. He's been busy tinkering away at his newest prized possession: Beat Thang. Austin created the mobile music-making machine to give aspiring producers endless access to crafting beats much the same way he has over his storied career.

Beat Thang, available exclusively at Best Buy, is the Rowdy Records founder's way of bestowing some creativity upon the masses. In an industry where songs seem to blend into the next without a second thought, Austin aims to recharge music enthusiasts' brain cells and change sonic art, now that his beat machine is on the market. Read on as the virtuoso lets loose about bringing his production technology into outer space in 2013, having no desire to work on a Beyonce record and discovering a fresh-faced Bahamian songstress that will take his sound to another dimension.

Source: http://www.theboombox.com/2011/08/10/dallas-austin-sheds-light-on-beat-thang-new-artist-more/

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