SATURDAY AM, 3RD�UPDATE: Based on�Friday trends, it looks like�Sony Pictures’�reboot of 1990′s iconic Arnold Schwarzenegger
actioner�
Total Recall�now starring�anything-but-iconic Colin Farrell�won’t give�Warner Bros’ and Legendary Pictures’ third-weekend-veteran
The Dark Knight Rises the tight race Hollywood expected. (Nice to�hear�from my opinionated gurus again…) But�theatrical grosses are still not returning to normal. Instead of the Aurora shooting tragedy spooking�box office,�the�red-hot London Olympics�(“NBC Holds American Viewers�Hostage: Day 9″) is distracting filmgoers. Total moviegoing this weekend looks like $120M which is�down yet again (-25%) from last year.
Right now it looks like the PG-13 rated
TDKR (4,242 theaters) bounces back for�$10.2M Friday and $35M for #1 this third straight�weekend.�Creeping in soft to begin with, the PG-13
Total Recall reboot (in 3,601 theaters) will gross $9.2M Friday and $25.5M for the weekend. “The� film performed in line with tracking and expectations,” Sony said tersely, meaning that both were pretty low.�Problem is, as rival studios point out, that sum won’t be enough to make up�the pic’s $150M cost unless it hits big overseas.�Worse, the CinemaScore is only a ‘C+’ meaning word of mouth won’t improve�over the weekend. On the other hand, Fox’s PG-rated�
Diary Of A Wimpy Kid 3 (3,392 theaters) was made�on only ...
Read More »Source: http://www.deadline.com/2012/08/first-box-office-total-recall-and-dark-knight-rises-neck-and-neck-for-1-wimpy-kid-3-holding-its-own/
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